Strategy Notes

Insights into advanced marketing techniques and how WØM drives effective, real-world branding.

A New Salon Opens Down the Road. The Clients You Lose Were Never Really Yours When switching costs are near zero and six in ten... [read all]

A New Med Spa Opened Near You. Now What? The questions every owner asks when a rival opens nearby,... [read all]

Your Clinic May Be Invisible When Patients Ask AI Who to Trust Nearly half of consumers now use AI to choose a... [read all]

One in Five Beauty Businesses Works Outside the Rules. That Is Your Opening Roughly one in five hair and beauty businesses in Italy... [read all]

Why the Aesthetic Clinics That Pressure Least Are Charging the Most No-hard-sell has become a position patients search for by name,... [read all]

Why Narrowing Your Focus Is the Fastest Way Out of the Price War In a market where every clinic offers the same treatments,... [read all]

The Discount That Fills Your Diary Is Emptying Your Business Why holding your prices keeps the patients worth keeping —... [read all]

Your Patients Like You. Why Don't They Come Back? What "a Different Experience" Actually Means, and Why It Beats... [read all]