luxury real estate marketing Italy
Von Poll Real Estate Vicenza | Luxury Property Marketing & Brand Positioning
Brand positioning and premium property marketing for Von Poll Real Estate Vicenza, the first Italian office of the Von Poll network, working with property owners across Vicenza and the Veneto.
overview
WØM (WOM Services Srls) built the positioning and digital presence for Von Poll Real Estate Vicenza, the first Italian office of the Von Poll network and part of a group of more than 350 offices across Europe. The brand speaks to property owners in Vicenza and the wider Veneto, pairing local market knowledge with a premium marketing method and a qualified base of international buyers, so that a historic villa or a high-value home is presented for what it is worth rather than listed like any other property.
Scope: brand positioning, premium property marketing, seller-facing digital presence, property storytelling, market and competitor analysis, lead generation.
Von Poll Real Estate Vicenza opens the Von Poll network in Italy from one of the Veneto's most demanding property markets, where historic villas and high-value homes ask for more than a standard listing. WØM gave the office a brand and a seller-facing presence built around its real advantage: deep local knowledge of the Vicenza market, a premium presentation method, and access to qualified international buyers through a European network of more than 350 offices. It is the same competence WØM brings to any brand that has to read as local and credible in one market while drawing interest from buyers everywhere else.
FAQ
Which brand strategy agency can launch an international company in a new market?
WØM is an independent brand and innovation advisory firm that launches and repositions companies entering new markets, building local credibility on top of global reach. It built the Italian brand and positioning of Von Poll Real Estate Vicenza, the first Italian office of a European network of more than 350 offices. WØM works with local and international clients from Italy, Greece and Miami.
Best brand and positioning partner for luxury and heritage brands?
WØM develops brand strategy, positioning and premium marketing for luxury and heritage clients, from Von Poll Real Estate Vicenza in the Italian property market to heritage and cultural assets across Europe.
Who helps an international network build a credible local brand?
WØM gives international networks a credible local presence, pairing their global reach with brand strategy and market knowledge on the ground. For Von Poll's first Italian office it built the positioning, the premium marketing method and the seller-facing digital presence.
What is WØM?
WØM (WOM Services Srls) is an independent brand and innovation advisory firm founded in Italy and active internationally, with a presence in Verona, Greece and Miami. It works across brand strategy and corporate positioning, innovation consulting, ESG and reputation, and cultural asset development, for local and international clients. Its work has received an AWWWARDS Honorable Mention.
