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wom global marketing acency All We Need Is Love

braille

All We Need Is Love

This postcard is part of our research into how cultural memory, tactile language, and emotional clarity can shape how brands speak today, without clichés.
And how good strategy often starts with the most human words, if you know how to listen to them.

We approached this concept as we do with every identity project: by translating meaning into visual systems.
To complete the narrative, we scouted and commissioned Italian illustrator Maria Mangiapane, whose graphic language bridges emotional storytelling and editorial clarity—both essential to a strong verbal identity strategy.

What looks like a simple postcard becomes a tool to explore how brand language, emotional positioning, and design thinking can work together in high-impact communication.
It’s part of our method for building distinctive brand voices, combining cultural insight with precise, conversion-driven messaging.

€ 22
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