Ciao Bella

CHALLENGES
Breaking into the U.S. market: How do you craft a brand identity for an Italian lipstick start-up in the competitive beauty landscape of San Francisco?
Investor Appeal: Ensuring the brand curation and logo design are sophisticated enough to attract potential investors and stand out in a crowded industry.
Cultural Balance: Blending Italian elegance with the dynamic, fast-paced nature of the U.S. beauty market, while retaining authenticity.
Startup Growth: Positioning the brand for scalability while maintaining a luxury feel.


At WOM, we had the pleasure of collaborating with CIAO BELLA, an emerging Lipstick Beauty brand founded by an Italian entrepreneur in San Francisco. Our task? To create a compelling and chic brand identity that would stand out in the competitive US beauty market while maintaining its Italian heritage.

When this beauty start-up approached WOM Creative Studio, their vision was clear: create a compelling brand that would stand out to investors and consumers alike in one of the most competitive beauty markets in the world.

With a focus on sophisticated minimalism and modern femininity, we curated a brand story that resonates with investors and consumers alike. The lipstick line blends the luxurious craftsmanship Italy is known for with the vibrant, fast-paced energy of San Francisco’s beauty scene. We crafted the visual identity to reflect this duality—elegance and innovation in perfect harmony.

Our approach started with crafting a logo and brand identity that conveyed the rich heritage of Italian beauty but felt fresh and relatable in the fast-evolving U.S. market. Every detail, from typography to color palette, was curated to ensure that this brand would be as bold as the clients it sought to attract.

We developed a visual narrative that felt luxurious yet approachable, positioning CIAO BELLA as a beauty disruptor in San Francisco—a city known for tech start-ups, now making room for beauty innovators.

Our brand curation spoke to both the elegance of Italian craftsmanship and the hottest trends in the U.S. market, designed to attract potential investors with a sleek, professional showcase.