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Rotowash Italia

Italian distributor of the original floor cleaning machine made in Austria


Overview

Web Design, Brand Curation, Visual Identity, Copywriting
#VisualIdentityDesign #HomeCleaningExcellence #ItalianCraftsmanship #HighEndCleaning #LuxuryCleaningSolutions #SEOExperts #BrandCuration

CHALLENGES

No Online Sales: How do you market a high-end product that can only be purchased through home visits in a digital-first world?
Cost Perception: Convincing consumers to invest in an expensive product despite the initial price point.
Outdated Design: Overcoming the first impression that the product's design is bulky or outdated, while highlighting its advanced 3-in-1 functionality (vacuuming, washing/sanitizing, drying).
Competing with Imitations: Differentiating Rotowash from numerous imitations in the market.


Client Name: Rotowash
Rotowash has been a trusted name for over 50 years, setting the gold standard for floor cleaning machines across homes, offices, hospitals, and even hangars. Despite not being available online, the Rotowash experience is brought directly to you through personalized home visits, ensuring you witness firsthand the quality and versatility of these machines. While the product may appear bulky at first glance, it's anything but. The 3-in-1 system—vacuum, sanitize, and dry—redefines what efficiency looks like in floor cleaning.

At WOM Creative Studio, we aimed to reshape Rotowash’s identity, turning perceived drawbacks (like its design) into standout features. Through our innovative branding, SEO strategies, and web design, we emphasized that this premium cleaning solution is an investment in both time and cleanliness. We positioned Rotowash as not just a cleaning device but an essential part of your routine, offering durability, convenience, and unmatched performance.

Rotowash machines might have many imitators, but they remain the original, dependable companion for spotless floors—no compromises.

industrial marketing
social strategy