• building
  • beautiful
  • bridges
  • building
  • beautiful
Please Wait

Rivamancina

COCKTAIL BAR AND EMPANADAS IN VERONA


Overview

WEB DESIGN
SEO
VISUAL MAKEOVER
CONTENT CREATION
VISUAL IDENTITY
SOCIAL PRESENCE
ADV
#GourmetAperitivo #BrandCuration #RestaurantSEO #VisualIdentity #WebDesignExperts #ItalianCraftsmanship #CocktailBarDesign #FoodAndBeverageBranding #food branding #Restaurant Makeover

CHALLENGES

Post-COVID Recovery: How do you revive a bar’s business after the significant hit from the pandemic, especially when traditional customer traffic has been disrupted?
Expensive Delivery Commissions: Navigating high fees from third-party services like Just Eat and creating a cost-effective e-commerce solution for direct ordering.
Rebranding Cheap Aperitivos: Transitioning from a history of low-cost aperitivos to a more curated, gourmet experience centered around empanadas and cocktails.
Breaking Tradition: Convincing a Veronese market, rooted in traditional aperitivo culture, to embrace empanadas—a non-typical, globally inspired dish.
Skeptical Target Audience: Overcoming the resistance of a customer base that is accustomed to affordable, familiar offerings and not always open to trying new culinary experiences.
Visual Makeover: Transforming the bar’s outdated look and feel with a visually engaging restyling that reflects the new, sophisticated product offerings.

Client: Rivamancina
When Rivamancina Cocktail Bar approached WOM Creative Studio, they weren’t just looking for a refresh—they needed a revival. Faced with the aftermath of COVID, steep third-party delivery fees, and a local market that was hesitant about trying something new, Rivamancina had to undergo a complete transformation. Enter the fusion of tradition and innovation: empanadas and cocktails, a culinary pairing that took classic Veronese aperitivos and flipped them on their head.

Our challenge was clear: build a brand story that showcased the depth of Rivamancina’s new offerings—from empanadas inspired by family recipes and Veronese ingredients to a cocktail menu that balanced tradition and creativity. We took on the task of not only redesigning their digital presence with a new e-commerce platform for direct ordering, but also reshaping their in-store experience with a visual restyling of the bar itself.

The story of Rivamancina’s empanadas is a food adventure that nods to Italian culinary traditions, while seamlessly blending Greek, Sicilian, and even Eastern influences. This was a reintroduction to the Veronese market—where we helped them transition from a simple, low-cost aperitivo spot to a destination for gourmet experiences.

By focusing on SEO, a new web design, social presence, and content creation, we redefined Rivamancina’s brand in a way that celebrated both their local roots and global inspirations, bringing them into the spotlight as a must-visit location for both food lovers and cocktail connoisseurs.

content creation
visual identity
social presence