Zero Proof Fun

CHALLENGES

Breaking Traditions: In a world where wine is synonymous with celebration, how do you market the absence of its most iconic ingredient?
Crafting a New Identity: We needed to create a luxurious and aspirational narrative for a product category that often faces perception challenges.
Building Credibility Across Markets: Frizero needed to inspire confidence not only in Italy’s traditional market but also internationally, from seasoned connoisseurs to health-conscious trendsetters.
Offering Variety: Frizero wanted to showcase that non-alcoholic wine isn’t limiting—"There is much more to choose" became a core claim across their packaging and messaging.


Client: Frizero Zero Proof Wine
Imagine trying to sell wine without alcohol—especially in Italy, a country steeped in wine culture and tradition. At first glance, it seems like a bold challenge, but that’s where Frizero came in, daring to disrupt the narrative.

When Frizero approached us at WOM Creative Studio, they didn’t just need a brand—they needed a movement. Our goal was to create a visual identity and positioning that would establish Frizero as the next great innovation in Italian luxury beverages.

We began with a brand curation strategy rooted in Italy’s rich heritage of craftsmanship and quality, while also forward-thinking enough to appeal to a global market of mindful consumers. The challenge was to balance tradition with modernity, luxury with accessibility, indulgence with sobriety. This brand needed to do more than stand out—it needed to tell a story that resonates across borders.

"There is Much More to Choose"—A Claim That Speaks to Freedom and Variety
This claim became central to Frizero’s packaging design, echoing the message that non-alcoholic wine offers more than just an alternative. It’s about choice, variety, and conscious living. Whether it’s celebrating a special occasion, enjoying a fine meal, or simply indulging in life’s moments, Frizero positions itself as the luxury choice that fits every lifestyle—proving that wine without alcohol can still be rich in experience.

Every element of Frizero’s presence was shaped by this guiding principle. We crafted the web design, developed SEO strategies, and curated their visual identity to reflect elegance, freedom, and the essence of mindful living. We didn’t just create a brand; we crafted an experience, from the first touchpoint to the last. We positioned Frizero not just as a non-alcoholic option, but as a statement for the NoAlcoholMovement, promoting MindfulIndulgence and WellnessBeverages. Every element of the brand experience was crafted to reflect the essence of LuxuryWithoutLimits.

A Story That Came to Life
Our editorial projects and event designs captured the imagination of a discerning audience, making Frizero synonymous with refined tastes and elevated lifestyles, proving that AlcoholFreeLuxury can be as indulgent and enjoyable as any traditional counterpart—it was a journey through Italy’s landscapes, its fine dining culture, and the art of living luxuriously, all without the alcohol.