Querencia

CHALLENGES

Crafting a Timeless Identity: How do you create a brand experience for a luxury masseria that captures the essence of "la dolce vita" while ensuring it feels fresh and modern?
Evoking the Spirit of Place: Designing an event and packaging that reflects the soul of Apulia’s unique charm, balancing its rustic beauty with high-end sophistication.
Creating Immersive Experiences: Ensuring the event design and branding transport guests into an unforgettable atmosphere, where every detail speaks to the elegance and intimacy of the masseria.
Exclusive Appeal: How do you curate a private event that feels personal yet luxurious, where every element of the design reflects exclusivity without being ostentatious?


Querencia—a Spanish word that represents a place where one feels at home, safe, and authentically themselves. It’s a concept deeply rooted in passion, comfort, and belonging. For "Querencia – Dolce Vita in Masseria," our task at WOM Creative Studio was to bring this sentiment to life within the heart of Apulia, for a private, unforgettable event in a luxury masseria.

Our client approached us with a vision: to host an intimate yet lavish party, where guests would be transported into a world of Italian charm and refined luxury. From the soft sway of olive trees to the sun-drenched stone walls, Apulia’s natural beauty set the stage. But it was our event design, logo creation, and packaging design that gave this event its soul—a celebration of the "dolce vita" with a fresh, modern edge.

We began by shaping the brand’s identity through a timeless logo and sophisticated packaging, inspired by the textures and colors of the Italian countryside. Every element was curated to evoke warmth, serenity, and exclusivity—whether it was in the tactile feel of the invites or the understated elegance of the event décor.

Through our event design, guests were invited to live out the epitome of the Italian summer: carefree, luxurious, and intimately connected with nature. The essence of Querencia was woven through every detail, creating a harmonious blend of rustic beauty and contemporary refinement. This was not just an event; it was an experience—a momentary retreat into a private world of Italian luxury, where guests could unwind and feel at home.