Shon Unisex Fragrance

CHALLENGES

Breaking Gender Barriers: How do you position an "everysex" inclusive perfume in a highly segmented fragrance market?
Reinventing Tradition: Creating a modern identity while paying homage to traditional Japanese perfumes.
Crafting a Universal Appeal: Marketing a fragrance that appeals to a wide demographic while retaining luxury status.
Sustainability & ESG: Building a brand that champions environmental and social responsibility.

Client: Shon
Shon approached WOM Creative Studio to conceptualize a disruptive, inclusive, and luxurious perfume brand: "The Scent of a Human." Inspired by traditional Japanese scents, this fragrance was reinvented with a modern twist, championed by a prominent beauty influencer. The challenge was to craft a brand identity that balanced tradition with innovation, inclusivity with exclusivity, and luxury with sustainability.

We started with a Brand Identity that centered around timeless elegance, offering a narrative that spoke to all genders. The visual design was minimalistic yet deeply evocative, celebrating both the old-world charm of Japanese perfumes and a forward-thinking, inclusive approach. The Packaging Design was crafted to reflect both luxury and environmental consciousness, utilizing sustainable materials and delivering a sensory unboxing experience.

Our Strategic Marketing aligned with the brand’s ESG goals, ensuring that every touchpoint—from social campaigns to influencer collaborations—spoke to a conscious, luxury-focused audience. The Brand Curation didn’t just stop at the product; we built an entire narrative that invited consumers to experience "The Scent of a Human" as an expression of personal identity, inclusivity, and mindfulness.