PERMAFLEX

When a project bridges continents, blends animation with live-action, and involves a collaboration with one of Italy’s most iconic illustrators, it requires a delicate balance of creativity, precision, and seamless execution. For Permaflex, a pioneer in the Italian mattress industry, this campaign represented more than just advertising—it was the chance to solidify their reputation as a brand that embodies both heritage and innovation.

The Permaflex commercial, with its memorable ad campaign with live-action sequences cartoon animation by Milo Manara. evokes a sense of warmth and comfort, the very essence of what Permaflex promises to its customers: restful sleep, beautifully framed. But that wasn't all; every element was designed to transport the viewer into a dreamlike state, thanks to a custom soundtrack titled "Mattina"—composed by Marco Murari, WØM Creative Studio Co-founder.

This ambitious campaign, commissioned by Permaflex, came with its own set of challenges. With the production happening across two continents—Italy and Argentina—the logistical demands were immense. From coordinating international shoots in Buenos Aires to ensuring every detail was meticulously curated, this project required an unwavering commitment to excellence.

WØM Creative Studio, in collaboration with Encuadre Buenos Aires and under the direction of Rosanna Manfredi, handled these complexities with finesse. This project was not only a confirmation to the power of cross-continental collaboration but also to our ability to navigate intense competition, ensuring that Permaflex remained a trailblazer in a saturated market.

The Result:
The campaign's mesmerizing visuals and soundscape didn’t just capture attention—they carved out a new space for Permaflex in the minds of their audience, making them synonymous with elegance, comfort, and innovation in the Italian home market.