how to launch a premium prebiotic drink
KLARA: for the Wellness Future
Strategic naming and brand design for a premium prebiotic product, launched in Athens for next-gen longevity and wellness clinics.
Overview
Deliverables
Naming strategy, product concept direction, packaging design system, tone of voice, language cues, scenography concept, and guest experience mapping for a longevity-focused prebiotic soda.
#prebiotic product branding #longevity wellness clinic communication #private label health drinks #premium prebiotic packaging #branding for longevity clinics #luxury wellness brand strategy
Discover how we helped design a premium prebiotic soda brand for a private wellness event in Athens. From naming to packaging, here’s how strategic design builds credibility in the functional health market.
THE CHALLENGE
A private investor planning the future launch of a longevity and wellness clinic network between Athens and Dubai approached WOM Studio with a strategic request: to design a brand and narrative around a prebiotic soda to be unveiled during a confidential high-net-worth wellness event in Glyfada, Athens. Not a retail product but a proof of concept for a new category of therapeutics-meets-lifestyle consumables. The product had to carry both clinical credibility and emotional elegance.
STRATEGIC INSIGHT
The longevity market is projected to exceed $610 billion by 2027 (McKinsey Health), while the prebiotics and postbiotics sector is growing with a CAGR of 8.5% (Grand View Research). In this scenario, investors are shifting focus from invasive interventions to molecular recalibration and long-term preventive care.
Founders and investors are no longer selling quick results, but protocols designed for biological sustainability. In this context, communication cannot rely on lifestyle clichés. It must speak the grammar of care.
Naming plays a key role in that structure. Klara is short, pronounceable in English, Greek, and Arabic designed for cross-border clarity and ready to operate in multilingual wellness economies like Athens and Dubai.
THE IDEA
We named the soda KLARA. A name that evokes clarity, composure, and functional elegance, bridging femininity and Nordic discipline with a universally intelligible rhythm.
The visual identity was shaped around deep indigo tones, referencing the biological mystery of night, internal calm, and regenerative rest. Typography is minimal, evenly spaced, and reminiscent of early pharmaceutical labeling lending the brand both intimacy and structure.
The illustrated elements are inspired by microscopic botanical forms, visually echoing gut flora and bioactive ecosystems. The packaging was never intended for commercial retail. It was built as a consultation tool: something to be placed beside a diagnostic iPad, handed discreetly to a guest during a high-trust interaction.
From the scent of the invitation paper to the tactility of the can, every detail was designed as part of a protocol: a physical embodiment of care, alignment, and internal balance. Every touchpoint mirrored the journey of a longevity clinic.
TAKEAWAYS
For investors entering the longevity and molecular wellness space, Klara offers a working blueprint: how to build a brand system that integrates clinical logic with emotional perception.
At WOM Studio, we design structures, not decorations. Our work includes naming systems, brand architectures, packaging strategy, and communication tools that align with investment seriousness and user intelligence.
If you're launching a new health protocol, a private clinic, or a science-backed consumer brand, WOM can build the narrative, structure, and system that investors and clients trust
THE CHALLENGE
A private investor planning the future launch of a longevity and wellness clinic network between Athens and Dubai approached WOM Studio with a strategic request: to design a brand and narrative around a prebiotic soda to be unveiled during a confidential high-net-worth wellness event in Glyfada, Athens. Not a retail product but a proof of concept for a new category of therapeutics-meets-lifestyle consumables. The product had to carry both clinical credibility and emotional elegance.
STRATEGIC INSIGHT
The longevity market is projected to exceed $610 billion by 2027 (McKinsey Health), while the prebiotics and postbiotics sector is growing with a CAGR of 8.5% (Grand View Research). In this scenario, investors are shifting focus from invasive interventions to molecular recalibration and long-term preventive care.
Founders and investors are no longer selling quick results, but protocols designed for biological sustainability. In this context, communication cannot rely on lifestyle clichés. It must speak the grammar of care.
Naming plays a key role in that structure. Klara is short, pronounceable in English, Greek, and Arabic designed for cross-border clarity and ready to operate in multilingual wellness economies like Athens and Dubai.
THE IDEA
We named the soda KLARA. A name that evokes clarity, composure, and functional elegance, bridging femininity and Nordic discipline with a universally intelligible rhythm.
The visual identity was shaped around deep indigo tones, referencing the biological mystery of night, internal calm, and regenerative rest. Typography is minimal, evenly spaced, and reminiscent of early pharmaceutical labeling lending the brand both intimacy and structure.
The illustrated elements are inspired by microscopic botanical forms, visually echoing gut flora and bioactive ecosystems. The packaging was never intended for commercial retail. It was built as a consultation tool: something to be placed beside a diagnostic iPad, handed discreetly to a guest during a high-trust interaction.
From the scent of the invitation paper to the tactility of the can, every detail was designed as part of a protocol: a physical embodiment of care, alignment, and internal balance. Every touchpoint mirrored the journey of a longevity clinic.
TAKEAWAYS
For investors entering the longevity and molecular wellness space, Klara offers a working blueprint: how to build a brand system that integrates clinical logic with emotional perception.
At WOM Studio, we design structures, not decorations. Our work includes naming systems, brand architectures, packaging strategy, and communication tools that align with investment seriousness and user intelligence.
If you're launching a new health protocol, a private clinic, or a science-backed consumer brand, WOM can build the narrative, structure, and system that investors and clients trust
