how to launch a premium prebiotic drink

KLARA: for the Wellness Future

Strategic naming and brand design for a premium prebiotic product, launched in Athens for next-gen longevity and wellness clinics.

overview

Deliverables for Longevity-Focused Prebiotic Soda

Naming Strategy

Created a unique and memorable name to communicate the product's focus on longevity and wellness.

Product Concept Direction

Defined the overarching idea and attributes to appeal to health-conscious consumers seeking functional beverages.

Packaging Design System

Developed a cohesive visual identity and packaging structure to reflect scientific credibility and modern wellness aesthetics.

Tone of Voice & Language Cues

Articulated a distinctive style and vocabulary that supports brand positioning and resonates with longevity-focused audiences.

Scenography Concept

Mapped out visual storytelling and physical presentation for in-store and event settings, highlighting the soda's functional benefits.

Guest Experience Mapping

Designed guest interactions to reinforce wellness, discovery, and enjoyment throughout the customer journey.

Premium Prebiotic Soda Brand for Wellness Event in Athens

The Challenge

A private investor, planning the future launch of a longevity and wellness clinic network between Athens and Dubai, approached WOM Studio to design a brand and narrative for a prebiotic soda.
The soda was to be unveiled at a confidential high-net-worth wellness event in Glyfada, Athens—not as a retail product, but as a proof of concept for a new category of therapeutics-meets-lifestyle consumables.
The product needed clinical credibility and emotional elegance.

Strategic Insight

The longevity market is projected to exceed $610 billion by 2027 (McKinsey Health). The prebiotics and postbiotics sector is growing at 8.5% CAGR (Grand View Research).
Investors are moving from invasive interventions to molecular recalibration and preventive care.
Communication must express the grammar of care, not lifestyle clichés.
Naming is essential: "Klara" is short, pronounceable in English, Greek, and Arabic, perfect for cross-border clarity in wellness hubs like Athens and Dubai.

The Idea

Naming: KLARA

A name that evokes clarity, composure, and functional elegance—bridging femininity and Nordic discipline with a universally intelligible rhythm.

Visual Identity
  • Deep indigo tones reference biological mystery, internal calm, and regenerative rest
  • Minimal typography, reminiscent of early pharmaceutical labeling, adds intimacy and structure
  • Illustrated elements echo microscopic botanical forms and gut flora
Packaging as Consultation Tool
  • Not for commercial retail—built to sit beside diagnostic tools and enhance high-trust in-clinic interactions
  • Details designed as part of a protocol: every touchpoint embodies care and internal balance
  • Scented invitation paper, tactile can—all mirror the longevity clinic experience

Takeaways

For investors entering the longevity and molecular wellness space, Klara demonstrates a blueprint for brand systems that integrate clinical logic with emotional perception.
WOM Studio doesn’t design decorations—we create structures: naming systems, brand architectures, packaging strategy, and communication tools aligned with investment seriousness and user intelligence.

For Your Launch

If you're launching a science-backed brand, a private clinic, or a new health protocol,
WOM can build the narrative, structure, and system that investors and clients trust.