Welcome Palladio Vineyard, property positioning in Vicenza’s wine country
HERO DECK EN How many country houses, vineyard cottages and small estates in Italy lose value because they are marketed simply as holiday rentals? Palladio Vineyard, near Vicenza in the Colli Berici wine country, is the latest independent hospitality and property positioning project by WOM.digital.
There is a particular way of underselling an Italian country property online. Photograph every room, document every appliance, give the bathroom its moment, add an OTA listing and finish with the number of kilometres to the nearest city. The view, the road in, the vineyards and the reason anyone might want to wake up there somehow become secondary.
Palladio Vineyard was a textbook case.
Eight kilometres south of Vicenza, the property belongs to the Colli Berici wine area, known for its Wine Road, Tai Rosso and a countryside of vineyards and historic estates. La Rotonda, Palladio’s most famous villa, is on the route from the city.
THE STARTING POINT
The owners wanted a simple, elegant website that they could manage directly.
WOM.digital redefined Palladio Vineyard as an independent hospitality property rooted in the Colli Berici wine country near Vicenza. The work included property positioning, the Slow Stays and More concept, visual identity, logo design, editorial direction and a bilingual website designed for direct owner management. The new identity draws from the estate, vineyards and local landscape, giving the property a distinct commercial presence while keeping the guest experience simple and credible.
THE WEBSITE
WOM.digital developed a bilingual hospitality website for direct owner management, combining strategic web design, content architecture and visual direction. The site positions Palladio Vineyard within Vicenza, the Colli Berici wine country, Palladian heritage, cycling, food and wine.
VIEW THE PALLADIO VINEYARD WEBSITE DESIGNED BY WOM.DIGITAL →
hospitality positioning e web design
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